{"id":601,"date":"2022-12-25T10:17:21","date_gmt":"2022-12-25T02:17:21","guid":{"rendered":"https:\/\/aweiseoer.com\/?p=601"},"modified":"2022-12-25T11:20:20","modified_gmt":"2022-12-25T03:20:20","slug":"google-eeat","status":"publish","type":"post","link":"https:\/\/aweiseoer.com\/google-eeat\/","title":{"rendered":"\u8c37\u6b4c\u5185\u5bb9\u8d28\u91cf\u8bc4\u5206\u6307\u5357\u91cd\u5927\u66f4\u65b0\uff1aEEAT"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2022-12-25T10:17:21+08:00\">2022-12-25<\/time><\/div>\n\n\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u8bc4\u4f30\u641c\u7d22\u7ed3\u679c\uff0c\u8c37\u6b4c\u4e8e2022\u5e7412\u670816\u65e5\u66f4\u65b0\u4e86\u7f51\u9875\u8d28\u91cf\u8bc4\u5206\u6307\u5357\uff0c\u5176\u4e2d\u6700\u5f15\u4eba\u5173\u6ce8\u7684\u5c31\u662f EAT\u6307\u6807\u4e2d\u5f15\u8fdb\u4e86\u65b0\u7684\u6307\u6807 E: experience\uff0c\u5373\u5728\u4e13\u4e1a\u5ea6\uff08expertise\uff09\uff0c\u6743\u5a01\u5ea6\uff08authoritativeness\uff09\u548c\u4fe1\u4efb\u5ea6\uff08trustworthiness\uff09\u4e4b\u5916\u7684\u65b0\u6307\u6807\uff0c\u7edf\u79f0\u4e3a EEAT \u6307\u6807\u3002<\/p>\n\n\n\n<p>\uff08\u5173\u4e8e\u5982\u4f55\u8bc4\u4f30\u7f51\u7ad9\u5b58\u5728\u7684 EEAT\u95ee\u9898\uff0c\u6211\u4e5f\u6574\u7406\u4e86\u8868\u683c\u653e\u5728\u6587\u7ae0\u672b\u5c3e\uff0c\u6709\u9700\u8981\u7684\u53ef\u4ee5\u81ea\u884c\u9886\u53d6\u3002\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"656\" src=\"https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/google-eeat.png\" alt=\"\" class=\"wp-image-604\" srcset=\"https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/google-eeat.png 750w, https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/google-eeat-300x262.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8c37\u6b4c EEAT<\/h2>\n\n\n\n<p>\u5927\u5bb6\u5e94\u8be5\u5bf9 EAT \u7684\u6982\u5ff5\u6bd4\u8f83\u719f\u6089\uff0cEAT \u5206\u522b\u4ee3\u8868\u7740\u4e13\u4e1a\u5ea6\u3001\u6743\u5a01\u5ea6\u548c\u4fe1\u4efb\u5ea6\uff0c\u9996\u6b21\u51fa\u73b0\u5728\u8c37\u6b4c2014\u5e74\u7684\u641c\u7d22\u8d28\u91cf\u8bc4\u5206\u6307\u5357\uff0c\u5bf9\u4e8e\u8bc4\u4f30\u5185\u5bb9\u8d28\u91cf\uff0c\u5f71\u54cd\u641c\u7d22\u7ed3\u679c\u6392\u540d\u6709\u7740\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u800c E: experience \u7684\u5f15\u5165\u8868\u660e\u8c37\u6b4c\u5f00\u59cb\u91cd\u89c6\u4f5c\u8005\u7684\u4eb2\u8eab\u7ecf\u5386\u548c\u7ecf\u9a8c\uff0c\u6bd4\u5982\u662f\u5426\u5b9e\u9645\u4f7f\u7528\u8fc7\u4ea7\u54c1\u3001\u5b9e\u9645\u5230\u8bbf\u8fc7\u67d0\u4e2a\u5730\u65b9\uff1f\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u6700\u770b\u91cd\u7684\u5c31\u662f\u5bf9\u5f53\u524d\u4e3b\u9898\u6709\u7740\u7b2c\u4e00\u624b\u7ecf\u9a8c\u7684\u4eba\u5236\u4f5c\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5bf9 EEAT \u7684\u91cd\u65b0\u5b9a\u4e49\uff0c\u8c37\u6b4c\u8fd8\u8868\u793a\u201c\u4fe1\u4efb\uff08Trust\uff09\u201d\u662f\u8fd9\u4e00\u6307\u6807\u7684\u6838\u5fc3\u6982\u5ff5\uff0c\u662f\u7ecf\u9a8c\u3001\u4e13\u4e1a\u5ea6\u548c\u6743\u5a01\u6027\u7684\u4e2d\u5fc3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"560\" height=\"508\" src=\"https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/eeat-structure.webp\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/eeat-structure.webp 560w, https:\/\/aweiseoer.com\/wp-content\/uploads\/2022\/12\/eeat-structure-300x272.webp 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u8c37\u6b4c\u5982\u4f55\u8bc4\u4f30 EEAT<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u7684\u7f51\u9875\u5185\u5bb9\u8d28\u91cf\u6307\u5357\u6709\u591a\u4e2a\u7ae0\u8282\u4ece\u9ad8\u5230\u4f4e\u8bc4\u4f30 EEAT\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u4f4e\u8bc4\u7ea7\u7684 EEAT<\/h3>\n\n\n\n<ul>\n<li>\u5982\u679c\u4e00\u4e2a\u9875\u9762\u7684 EEAT \u8db3\u591f\u4f4e\uff0c\u4eba\u4eec\u5c31\u4e0d\u80fd\u6216\u4e0d\u5e94\u8be5\u4f7f\u7528\u8be5\u9875\u9762\u7684\u4e3b\u8981\u5185\u5bb9\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u6709\u5173 YMYL \u4e3b\u9898\u7684\u9875\u9762\u975e\u5e38\u4e0d\u4e13\u4e1a\uff0c\u5219\u5e94\u5c06\u5176\u89c6\u4e3a\u4e0d\u53ef\u4fe1\u5e76\u8bc4\u4e3a\u6700\u4f4e\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u7f51\u7ad9\u548c\u5185\u5bb9\u521b\u5efa\u8005\u7684\u58f0\u8a89\u6781\u5dee\uff0c\u4ee5\u81f3\u4e8e\u8bb8\u591a\u4eba\u8ba4\u4e3a\u8be5\u7f51\u9875\u6216\u7f51\u7ad9\u4e0d\u53ef\u4fe1\uff0c\u5219\u4f7f\u7528\u6700\u4f4e\u8bc4\u7ea7\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f4e\u8bc4\u7ea7\u7684 EEAT<\/h3>\n\n\n\n<ul>\n<li>\u5185\u5bb9\u521b\u5efa\u8005\u7f3a\u4e4f\u8db3\u591f\u7684\u7ecf\u9a8c\uff0c\u4f8b\u5982\u7531\u4ece\u672a\u5728\u7279\u5b9a\u9910\u5385\u7528\u9910\u7684\u4eba\u64b0\u5199\u7684\u7528\u9910\u8bc4\u8bba\u3002<\/li>\n\n\n\n<li>\u5185\u5bb9\u521b\u5efa\u8005\u7f3a\u4e4f\u8db3\u591f\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4f8b\u5982\u4e00\u7bc7\u5173\u4e8e\u5982\u4f55\u8df3\u4f1e\u7684\u6587\u7ae0\u662f\u7531\u6ca1\u6709\u8be5\u4e3b\u9898\u4e13\u4e1a\u77e5\u8bc6\u7684\u4eba\u64b0\u5199\u7684\u3002<\/li>\n\n\n\n<li>\u7f51\u7ad9\u6216\u5185\u5bb9\u521b\u5efa\u8005\u4e0d\u662f\u7279\u5b9a\u4e3b\u9898\u7684\u6743\u5a01\u6216\u53ef\u4fe1\u6765\u6e90\uff0c\u4f8b\u5982\u70f9\u996a\u7f51\u7ad9\u4e0a\u63d0\u4f9b\u7684\u7a0e\u8868\u4e0b\u8f7d\u3002<\/li>\n\n\n\n<li>\u8be5\u9875\u9762\u6216\u7f51\u7ad9\u7684\u76ee\u7684\u4e0d\u503c\u5f97\u4fe1\u4efb\uff0c\u4f8b\u5982\u5ba2\u6237\u670d\u52a1\u4fe1\u606f\u6700\u5c11\u7684\u8d2d\u7269\u9875\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9ad8\u8bc4\u7ea7\u7684 EEAT<\/h3>\n\n\n\n<ul>\n<li>\u5177\u6709\u9ad8 EEAT \u7684\u9875\u9762\u662f\u503c\u5f97\u7528\u6237\u4fe1\u4efb\u7684\u3002<\/li>\n\n\n\n<li>\u7ecf\u9a8c\u5bf9\u4e8e\u51e0\u4e4e\u4efb\u4f55\u4e3b\u9898\u90fd\u662f\u6709\u4ef7\u503c\u7684\uff0c\u5f53\u4eba\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u548c\u8bba\u575b\u8ba8\u8bba\u4e2d\u5206\u4eab\u7ecf\u9a8c\u65f6\uff0c\u901a\u5e38\u662f\u9ad8\u8d28\u91cf\u7684\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u9ad8\u8bc4\u7ea7\u7684 EEAT<\/h3>\n\n\n\n<ul>\n<li>\u7f51\u7ad9\u6216\u8005\u5185\u5bb9\u7684\u521b\u5efa\u8005\u662f\u67d0\u4e2a\u4e3b\u9898\u7684\u552f\u4e00\u6743\u5a01\u3001\u9996\u9009\u6765\u6e90\uff0c\u5177\u6709\u975e\u5e38\u9ad8\u7684 EEAT\u3002<\/li>\n\n\n\n<li>\u4e00\u4e2a\u62e5\u6709\u4e30\u5bcc\u7ecf\u9a8c\u7684\u5185\u5bb9\u521b\u4f5c\u8005\u53ef\u80fd\u4f1a\u88ab\u8ba4\u4e3a\u5177\u6709\u975e\u5e38\u9ad8\u7684 EEAT\uff0c\u56e0\u4e3a\u7ecf\u9a8c\u662f\u4ea7\u751f\u4fe1\u4efb\u7684\u4e3b\u8981\u56e0\u7d20\u3002<\/li>\n\n\n\n<li>\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u77e5\u8bc6\u53ef\u4ee5\u8bc1\u660e\u9ad8\u7b49\u7ea7\u7684 EEAT \u8bc4\u4f30\u662f\u5408\u7406\u7684\u3002<\/li>\n\n\n\n<li>EEAT \u8bc4\u7ea7\u975e\u5e38\u9ad8\u7684\u7f51\u7ad9\u548c\u5185\u5bb9\u521b\u5efa\u8005\u662f\u4e92\u8054\u7f51\u4e0a\u7279\u5b9a\u4e3b\u9898\u6700\u503c\u5f97\u4fe1\u8d56\u7684\u6765\u6e90\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SEO \u5982\u4f55\u6539\u8fdb EEAT<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ecf\u9a8c\uff08experience\uff09<\/h3>\n\n\n\n<p>\u7ecf\u9a8c\u5c31\u662f\u8981\u6c42\u5185\u5bb9\u521b\u4f5c\u8005\u5177\u6709\u8be5\u4e3b\u9898\u7684\u7b2c\u4e00\u624b\u7ecf\u9a8c\uff0c\u57fa\u4e8e\u4e2a\u4eba\u7b2c\u4e00\u624b\u7ecf\u9a8c\u5236\u4f5c\u5185\u5bb9\uff0c\u4e00\u822c\u6765\u8bb2\u662f\u53ef\u4fe1\u7684\u3002\u6bd4\u5982\u4eb2\u81ea\u4f7f\u7528\u8fc7\u7279\u5b9a\u4ea7\u54c1\u7684\u8bc4\u8bba\u5185\u5bb9\u548c\u6ca1\u6709\u4f7f\u7528\u8fc7\u8be5\u4ea7\u54c1\u7684\u201c\u8bc4\u8bba\u201d\uff0c\u4f60\u66f4\u76f8\u4fe1\u54ea\u4e00\u4e2a\u5462\uff1f\u663e\u7136\u662f\u524d\u8005\u3002<\/p>\n\n\n\n<p>\u8fd9\u8981\u6c42\u6211\u4eec\u5728\u627e\u5199\u624b\u7684\u65f6\u5019\uff0c\u66f4\u9700\u8981\u627e\u5177\u6709\u76f8\u5173inche\u7ecf\u9a8c\u7684\u5199\u624b\uff0c\u800c\u975e\u6709SEO\u5199\u4f5c\u7ecf\u9a8c\u7684\u4eba\u3002\u5e76\u4e14\u901a\u8fc7\u4f7f\u7528\u5b9e\u9645\u4f53\u9a8c\u7684\u56fe\u7247\u6216\u89c6\u9891\u6765\u5c55\u793a\u7b2c\u4e00\u624b\u7ecf\u9a8c\uff0c\u8fd9\u5bf9\u4e8e\u589e\u8fdb\u7528\u6237\u7684\u4fe1\u4efb\u5ea6\u662f\u6709\u5e2e\u52a9\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e13\u4e1a\u5ea6\uff08expertise\uff09<\/h3>\n\n\n\n<p>\u4e13\u4e1a\u5ea6\u8868\u660e\u7f51\u7ad9\u5185\u5bb9\u7684\u521b\u4f5c\u8005\u5728\u7279\u5b9a\u4e3b\u9898\u4e0b\u7684\u4e13\u4e1a\u6027\uff0c\u662f\u5426\u5177\u6709\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5177\u4f53\u5c55\u793a\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul>\n<li>\u5728\u6587\u7ae0\u4e2d\u5305\u542b\u4f5c\u8005\u7684\u7b80\u5386\u7248\u5757\uff0c\u4e00\u822c\u505a\u6cd5\u662f\u5728\u6587\u7ae0\u7ed3\u5c3e\u5904\u653e\u7f6e\u4f5c\u8005\u7684\u4ecb\u7ecd\u3002<\/li>\n\n\n\n<li>\u4e3a\u6bcf\u4f4d\u4f5c\u8005\u53d1\u5e03\u4f5c\u8005\u4ecb\u7ecd\u9875\uff0c\u8be6\u7ec6\u8bf4\u660e\u4ed6\u4eec\u7684\u7ecf\u9a8c\u548c\u8d44\u5386\u3002<\/li>\n\n\n\n<li>\u6587\u7ae0\u5305\u62ec\u660e\u786e\u7684\u5f15\u7528\u6765\u6e90\u5e76\u94fe\u63a5\u5230\u5b83\u4eec\u3002<\/li>\n<\/ul>\n\n\n\n<h3 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href=\"https:\/\/shimo.im\/sheets\/16q8MObGzEh5lXk7\/MODOC\">https:\/\/shimo.im\/sheets\/16q8MObGzEh5lXk7\/MODOC<\/a><\/p>\n\n\n\n<p>\u4ee5\u4e0a<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<\/p>\n\n\n\n<p>1\u3001https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t<\/p>\n\n\n\n<p>2\u3001https:\/\/www.searchenginejournal.com\/google-e-e-a-t-how-to-demonstrate-first-hand-experience\/474446\/<\/p>\n\n\n\n<p>3\u3001https:\/\/www.sangfroidwebdesign.com\/seo\/google-eat-seo\/<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3a\u4e86\u66f4\u597d\u5730\u8bc4\u4f30\u641c\u7d22\u7ed3\u679c\uff0c\u8c37\u6b4c\u4e8e2022\u5e7412\u670816\u65e5\u66f4\u65b0\u4e86\u7f51\u9875\u8d28\u91cf\u8bc4\u5206\u6307\u5357\uff0c\u5176\u4e2d\u6700\u5f15\u4eba\u5173\u6ce8\u7684\u5c31\u662f EAT\u6307\u6807\u4e2d 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