{"id":536,"date":"2022-11-27T11:03:28","date_gmt":"2022-11-27T03:03:28","guid":{"rendered":"https:\/\/aweiseoer.com\/?p=536"},"modified":"2022-11-27T12:12:53","modified_gmt":"2022-11-27T04:12:53","slug":"google-ranking-systems-guide","status":"publish","type":"post","link":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/","title":{"rendered":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2022-11-27T11:03:28+08:00\">2022-11-27<\/time><\/div>\n\n\n<p>\u8c37\u6b4c\u8fd1\u671f\u53d1\u5e03\u4e86<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357<\/a>\uff0c\u603b\u7ed3\u548c\u56de\u987e\u4e86\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u5728\u6392\u540d\u7cfb\u7edf\u4e2d\u4f7f\u7528\u7684\u6838\u5fc3\u7b97\u6cd5\uff0c\u4ee5\u53ca\u4e00\u4e9b\u6d89\u53ca\u7279\u5b9a\u6392\u540d\u9700\u8981\u7684\u7b97\u6cd5\u3002\u4e3b\u8981\u5305\u542b\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BERT\uff08Bidirectional Encoder Representations from Transformers\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BERT<\/a>\u662f\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u57282019\u5e74\u63a8\u51fa\u7684\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\uff0c\u4f7f\u8c37\u6b4c\u80fd\u591f\u7406\u89e3\u5355\u8bcd\u7ec4\u5408\u5982\u4f55\u8868\u8fbe\u4e0d\u540c\u7684\u542b\u4e49\u548c\u610f\u56fe\u3002<\/p>\n\n\n\n<p>BERT\u5e76\u4e0d\u662f\u7b80\u5355\u5730\u641c\u7d22\u4e0e\u5355\u4e2a\u8bcd\u6c47\u5339\u914d\u7684\u5185\u5bb9\uff0c\u800c\u662f\u7406\u89e3\u5355\u8bcd\u7ec4\u5408\u5982\u4f55\u8868\u8fbe\u590d\u6742\u7684\u542b\u4e49\uff0c\u7406\u89e3\u5355\u8bcd\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u786e\u4fdd\u8c37\u6b4c\u4e0d\u4f1a\u4ece\u67e5\u8be2\u8bcd\u4e2d\u9057\u6f0f\u91cd\u8981\u7684\u5355\u8bcd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crisis information systems\uff08\u5371\u673a\u4fe1\u606f\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>Google \u5f00\u53d1\u7684\u5371\u673a\u4fe1\u606f\u7cfb\u7edf\u53ef\u4ee5\u5728\u5371\u673a\u65f6\u671f\u63d0\u4f9b\u6709\u7528\u4e14\u53ca\u65f6\u7684\u4fe1\u606f\uff0c\u65e0\u8bba\u8fd9\u4e9b\u5371\u673a\u6d89\u53ca\u4e2a\u4eba\u5371\u673a\u60c5\u51b5\u3001\u81ea\u7136\u707e\u5bb3\u8fd8\u662f\u5176\u4ed6\u5e7f\u6cdb\u7684\u5371\u673a\u60c5\u51b5\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u4e2a\u4eba\u5371\u673a\uff1a<\/strong>\u8c37\u6b4c\u7684\u7cfb\u7edf\u81f4\u529b\u4e8e\u4e86\u89e3\u4eba\u4eec\u4f55\u65f6\u5bfb\u6c42\u6709\u5173\u4e2a\u4eba\u5371\u673a\u60c5\u51b5\u7684\u4fe1\u606f\uff0c\u4ee5\u663e\u793a\u6765\u81ea\u53d7\u4fe1\u4efb\u7ec4\u7ec7\u7684\u70ed\u7ebf\u548c\u5185\u5bb9\uff0c\u4ee5\u89e3\u51b3\u4e0e\u81ea\u6740\u3001\u6027\u4fb5\u72af\u3001\u4e2d\u6bd2\u3001\u6027\u522b\u66b4\u529b\u6216\u6bd2\u763e\u76f8\u5173\u7684\u67d0\u4e9b\u95ee\u9898\u3002\u8be6\u7ec6\u4e86\u89e3&nbsp;<a href=\"https:\/\/support.google.com\/websearch\/answer\/9988513\">Google \u641c\u7d22\u4e2d\u5982\u4f55\u663e\u793a\u4e2a\u4eba\u5371\u673a\u4fe1\u606f<\/a>\u3002<\/li>\n\n\n\n<li><strong>SOS \u8b66\u62a5\uff1a<\/strong>\u5728\u81ea\u7136\u707e\u5bb3\u6216\u5e7f\u6cdb\u5371\u673a\u60c5\u51b5\u4e0b\uff0c\u8c37\u6b4c SOS \u8b66\u62a5\u7cfb\u7edf\u4f1a\u663e\u793a\u6765\u81ea\u5730\u65b9\u3001\u56fd\u5bb6\u6216\u56fd\u9645\u5f53\u5c40\u7684\u66f4\u65b0\u3002\u8fd9\u4e9b\u66f4\u65b0\u53ef\u80fd\u5305\u62ec\u7d27\u6025\u7535\u8bdd\u53f7\u7801\u548c\u7f51\u7ad9\u3001\u5730\u56fe\u3001\u6709\u7528\u77ed\u8bed\u7684\u7ffb\u8bd1\u3001\u6350\u8d60\u673a\u4f1a\u7b49\u3002\u8be6\u7ec6\u4e86\u89e3&nbsp;<a href=\"https:\/\/support.google.com\/sosalerts\/\">SOS \u8b66\u62a5\u7684\u5de5\u4f5c\u539f\u7406<\/a>\uff0c\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u6210\u4e3a Google<a href=\"https:\/\/crisisresponse.google\/forecasting-and-alerts\/\">\u5371\u673a\u8b66\u62a5<\/a>\u7684\u4e00\u90e8\u5206\uff0c \u5728\u53d1\u751f\u6d2a\u6c34\u3001\u91ce\u706b\u3001\u5730\u9707\u3001\u98d3\u98ce\u548c\u5176\u4ed6\u707e\u96be\u65f6\u63d0\u4f9b\u5e2e\u52a9\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Deduplication systems\uff08\u91cd\u590d\u4fe1\u606f\u5220\u9664\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u5728 Google \u4e0a\u641c\u7d22\u53ef\u80fd\u4f1a\u627e\u5230\u6570\u5343\u751a\u81f3\u6570\u767e\u4e07\u4e2a\u5339\u914d\u7684\u7f51\u9875\uff0c\u5176\u4e2d\u4e00\u4e9b\u53ef\u80fd\u5f7c\u6b64\u975e\u5e38\u76f8\u4f3c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u53ea\u4f1a\u663e\u793a\u6700\u76f8\u5173\u7684\u7ed3\u679c\uff0c\u4ee5\u907f\u514d\u65e0\u7528\u7684\u91cd\u590d\u3002\u8fd9\u4e5f\u662f\u767e\u5ea6\u88ab\u8bdf\u75c5\u7684\u5730\u65b9\u5427\uff0c\u767e\u5ea6\u641c\u7d22\u51fa\u6765\u7684\u7ed3\u679c\u91cd\u590d\u6027\u592a\u9ad8\u4e86\u3002\u8be6\u7ec6\u4e86\u89e3\u91cd\u590d\u4fe1\u606f\u5220\u9664\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u53ef\u4ee5\u67e5\u770b\u5982\u4f55\u5728\u8c37\u6b4c\u4e0a<a href=\"https:\/\/support.google.com\/websearch\/answer\/9603785\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u627e\u5230\u66f4\u591a\u641c\u7d22\u7ed3\u679c<\/a>\u3002<\/p>\n\n\n\n<p>\u91cd\u590d\u6570\u636e\u5220\u9664\u4e5f\u4f1a\u53d1\u751f\u5728<a href=\"https:\/\/support.google.com\/websearch\/answer\/9351707\">\u7cbe\u9009\u6458\u8981<\/a>\u4e2d\u3002\u5982\u679c\u7f51\u9875\u5217\u8868\u88ab\u63d0\u5347\u4e3a\u7cbe\u9009\u6458\u8981\uff0c\u6211\u4eec\u4e0d\u4f1a\u5728\u7ed3\u679c\u7684\u7b2c\u4e00\u9875\u4e0a\u91cd\u590d\u5217\u8868\uff0c\u8fd9\u6709\u5229\u4e8e\u6574\u5408\u641c\u7d22\u7ed3\u679c\u5e76\u5e2e\u52a9\u7528\u6237\u66f4\u4fbf\u6377\u5730\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u7684\u81ea\u52a8\u6392\u540d\u7cfb\u7edf\u4f1a\u6839\u636e\u5177\u4f53\u641c\u7d22\u8bf7\u6c42\u6765\u5224\u65ad\u67d0\u4e2a\u7f51\u9875\u662f\u5426\u4ee5\u7cbe\u9009\u6458\u8981\u7684\u5f62\u5f0f\u6765\u7a81\u51fa\u663e\u793a\uff0c\u540c\u65f6\u7528\u6237\u7684\u53cd\u9988\u4e5f\u4f1a\u5f71\u54cd\u8c37\u6b4c\u5bf9\u641c\u7d22\u7b97\u6cd5\u7684\u6539\u8fdb\u5e76\u5bf9\u63d0\u5347\u641c\u7d22\u7ed3\u679c\u7684\u8d28\u91cf\u6709\u5e2e\u52a9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exact match domain system\uff08\u7cbe\u786e\u5339\u914d\u57df\u540d\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u6392\u540d\u7cfb\u7edf\u5c06\u57df\u540d\u4e2d\u7684\u5355\u8bcd\u89c6\u4e3a\u786e\u5b9a\u5185\u5bb9\u662f\u5426\u4e0e\u641c\u7d22\u76f8\u5173\u7684\u4f17\u591a\u56e0\u7d20\u4e4b\u4e00\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u5728\u5efa\u7acb\u7f51\u7ad9\u4e4b\u524d\u5c31\u9700\u8981\u8003\u8651\u57df\u540d\u4e0einches\u76f8\u5173\u6027\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u8c37\u6b4c\u7684<strong>Exact match domain system<\/strong>\u53ef\u4ee5\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u4e0d\u4f1a\u8fc7\u591a\u5730\u4fe1\u4efb\u5728\u65e8\u5728\u5b8c\u5168\u5339\u914d\u7279\u5b9a\u67e5\u8be2\u7684\u57df\u540d\u7f51\u7ad9\u3002\u4f8b\u5982\uff0c\u6709\u4eba\u53ef\u80fd\u4f1a\u521b\u5efa\u4e00\u4e2a\u5305\u542b\u201cbest-places-to-eat-lunch\u201d\u5b57\u6837\u7684\u57df\u540d\uff0c\u5e0c\u671b\u57df\u540d\u4e2d\u7684\u6240\u6709\u8fd9\u4e9b\u5b57\u8bcd\u90fd\u80fd\u63a8\u52a8\u5185\u5bb9\u5728\u6392\u540d\u4e2d\u540d\u5217\u524d\u8305\uff0c\u8be5\u6392\u540d\u7cfb\u7edf\u5c31\u4f1a\u5bf9\u6b64\u505a\u51fa\u8c03\u6574\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freshness systems\uff08\u65f6\u6548\u6027\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u7684<strong>Freshness systems<\/strong>\u65e8\u5728\u4e3a\u9884\u671f\u7684\u67e5\u8be2\u663e\u793a\u66f4\u65b0\u9c9c\u7684\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6709\u4eba\u6b63\u5728\u641c\u7d22\u4e00\u90e8\u521a\u521a\u4e0a\u6620\u7684\u7535\u5f71\uff0c\u4ed6\u4eec\u53ef\u80fd\u60f3\u8981\u6700\u8fd1\u7684\u8bc4\u8bba\uff0c\u800c\u4e0d\u662f\u5236\u4f5c\u5f00\u59cb\u65f6\u7684\u65e7\u6587\u7ae0\u3002\u518d\u4f8b\u5982\uff0c\u901a\u5e38\u641c\u7d22\u201c\u5730\u9707\u201d\u53ef\u80fd\u4f1a\u641c\u7d22\u5230\u6709\u5173\u8d44\u6e90\u7684\u8d44\u6599\u3002\u4f46\u662f\uff0c\u5982\u679c\u6700\u8fd1\u53d1\u751f\u5730\u9707\uff0c\u5219\u53ef\u80fd\u4f1a\u51fa\u73b0\u65b0\u95fb\u6587\u7ae0\u548c\u66f4\u65b0\u9c9c\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Helpful content system\uff08\u5b9e\u7528\u5185\u5bb9\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5b9e\u7528\u5185\u5bb9\u7cfb\u7edf<\/a>\u662f\u5728\u4eca\u5e748\u6708\u4efd\u53d1\u5e03\u7684\u7b97\u6cd5\u66f4\u65b0\uff0c\u65e8\u5728\u66f4\u597d\u5730\u5956\u52b1\u90a3\u4e9b\u80fd\u4e3a\u8bbf\u95ee\u8005\u5e26\u6765\u6109\u60a6\u4f53\u9a8c\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u8ba9\u4e0d\u7b26\u5408\u8bbf\u95ee\u8005\u671f\u671b\u7684\u5185\u5bb9\u65e0\u6cd5\u83b7\u5f97\u826f\u597d\u8868\u73b0\u3002<\/p>\n\n\n\n<p>\u4ee5\u66f4\u597d\u5730\u786e\u4fdd\u4eba\u4eec\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u7531\u4eba\u4eec\u4e3a\u4eba\u4eec\u7f16\u5199\u7684\u539f\u521b\u3001\u6709\u7528\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u4e3b\u8981\u4e3a\u4e86\u83b7\u5f97\u641c\u7d22\u5f15\u64ce\u6d41\u91cf\u800c\u5236\u4f5c\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u7f51\u7ad9\u5728\u5b9e\u7528\u5185\u5bb9\u7b97\u6cd5\u66f4\u65b0\u671f\u95f4\u6709\u6d41\u91cf\u4e0b\u964d\uff0c\u53ef\u80fd\u4e0e\u6b64\u7b97\u6cd5\u6709\u5173\u3002\u5982\u679c\u7f51\u7ad9\u53bb\u9664\u4e86\u65e0\u7528\u5185\u5bb9\u6216\u4f4e\u8d28\u91cf\u5185\u5bb9\uff0c\u591a\u4e45\u624d\u80fd\u6062\u590d\u6d41\u91cf\u5462\uff1f\u8c37\u6b4c\u7684\u56de\u7b54\u662f\u6b64\u7c7b\u66f4\u65b0\u6240\u8bc6\u522b\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u53d1\u73b0\u76f8\u5173\u6307\u6807\u5728\u51e0\u4e2a\u6708\u5185\u90fd\u6301\u7eed\u5e94\u7528\u4e8e\u7f51\u7ad9\u3002\u8c37\u6b4c\u5206\u7c7b\u673a\u5236\u4f1a\u6301\u7eed\u8fd0\u884c\uff0c\u4ee5\u4fbf\u76d1\u63a7\u65b0\u53d1\u5e03\u7684\u7f51\u7ad9\u548c\u73b0\u6709\u7f51\u7ad9\u3002\u5982\u679c\u7cfb\u7edf\u8ba4\u4e3a\u7f51\u7ad9\u5728\u8f83\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\u672a\u518d\u6b21\u51fa\u73b0\u65e0\u7528\u5185\u5bb9\u6216\u4f4e\u8d28\u91cf\u5185\u5bb9\uff0c\u5219\u4e0d\u518d\u5bf9\u5176\u5e94\u7528\u5206\u7c7b\u673a\u5236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Link analysis systems and PageRank\uff08\u94fe\u63a5\u5206\u6790\u7cfb\u7edf\u548cPageRank\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u6709\u5404\u79cd\u7cfb\u7edf\u53ef\u4ee5\u4e86\u89e3\u9875\u9762\u4e4b\u95f4\u5982\u4f55\u76f8\u4e92\u94fe\u63a5\uff0c\u4ee5\u6b64\u6765\u786e\u5b9a\u9875\u9762\u7684\u5185\u5bb9\u4ee5\u53ca\u54ea\u4e9b\u9875\u9762\u53ef\u80fd\u5bf9\u54cd\u5e94\u67e5\u8be2\u6700\u6709\u5e2e\u52a9\u3002\u5176\u4e2d\u5305\u62ec PageRank\uff0c\u8fd9\u662f Google \u9996\u6b21\u63a8\u51fa\u65f6\u4f7f\u7528\u7684\u6838\u5fc3\u6392\u540d\u7cfb\u7edf\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u6709\u4eba\u4f1a\u901a\u8fc7\u9605\u8bfb\u539f\u59cb\u7684<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">PageRank \u7814\u7a76\u8bba\u6587<\/a>&nbsp;\u548c<a href=\"https:\/\/patents.google.com\/patent\/US6285999\">\u4e13\u5229<\/a>\u6765\u4e86\u89e3\u66f4\u591a\u5173\u4e8ePageRank\u7684\u4fe1\u606f\u3002\u4ece\u90a3\u65f6\u8d77\uff0cPageRank \u7684\u5de5\u4f5c\u65b9\u5f0f\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\uff0c\u5e76\u4e14\u5b83\u4ecd\u7136\u662f\u8c37\u6b4c\u6838\u5fc3\u6392\u540d\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Local news systems\uff08\u672c\u5730\u65b0\u95fb\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u7684\u672c\u5730\u65b0\u95fb\u7cfb\u7edf\u53ef\u4ee5\u5728\u76f8\u5173\u641c\u7d22\u65f6\u8bc6\u522b\u548c\u663e\u793a\u672c\u5730\u65b0\u95fb\uff0c\u8fd9\u4f1a\u901a\u8fc7\u201c\u5934\u6761\u65b0\u95fb\u201d\u548c\u201c\u672c\u5730\u65b0\u95fb\u201d<a href=\"https:\/\/blog.google\/products\/news\/local-news-update-census-mapper\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u529f\u80fd<\/a>\u6765\u5b9e\u73b0\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982Google \u641c\u7d22\u4e0a\u7684\u67e5\u8be2\uff08\u4f8b\u5982\u201c\u6211\u9644\u8fd1\u7684\u65b0\u95fb\u201d\uff09\u589e\u52a0\u4e86\u4e09\u500d\uff0c\u5728 2020 \u5e74 5 \u6708\u7684 COVID-19\uff08\u5916\u7f51\uff09 \u5927\u6d41\u884c\u671f\u95f4\u8fbe\u5230\u4e86\u5386\u53f2\u6700\u9ad8\u6c34\u5e73\uff0c\u6240\u4ee5\u672c\u5730\u65b0\u95fb\u641c\u7d22\u7684\u91cd\u8981\u6027\u4e5f\u662f\u663e\u800c\u6613\u89c1\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MUM\uff08Multitask Unified Model\uff09<\/h2>\n\n\n\n<p>MUM\u4e8e2021\u5e745\u6708\u4efd\u63a8\u51fa\uff0c\u4e0d\u4ec5\u80fd\u7406\u89e3\u8bed\u8a00\uff0c\u8fd8\u80fd\u751f\u6210\u8bed\u8a00\u3002\u5b83\u540c\u65f6\u63a5\u53d7\u4e86 75 \u79cd\u8bed\u8a00\u548c\u8bb8\u591a\u4e0d\u540c\u4efb\u52a1\u7684\u8bad\u7ec3\uff0c\u4f7f\u5176\u80fd\u591f\u66f4\u5168\u9762\u5730\u7406\u89e3\u4fe1\u606f\u548c\u4e16\u754c\u77e5\u8bc6\u3002MUM \u4e5f\u662f\u591a\u6a21\u6001\u7684\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u53ef\u4ee5\u5728\u672a\u6765\u7406\u89e3\u8de8\u591a\u79cd\u6a21\u6001\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u6587\u672c\u3001\u56fe\u50cf\u7b49\u3002<\/p>\n\n\n\n<p>\u5b83\u76ee\u524d\u4e0d\u7528\u4e8e\u641c\u7d22\u4e2d\u7684\u4e00\u822c\u6392\u540d\uff0c\u800c\u662f\u7528\u4e8e\u67d0\u4e9b\u7279\u5b9a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f8b\u5982&nbsp;<a href=\"https:\/\/blog.google\/products\/search\/how-mum-improved-google-searches-vaccine-information\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u6539\u8fdb\u5bf9 COVID-19 \u75ab\u82d7\u4fe1\u606f\u7684\u641c\u7d22<\/a>&nbsp;\u4ee5\u53ca<a href=\"https:\/\/blog.google\/products\/search\/information-literacy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u6539\u8fdb\u6211\u4eec\u663e\u793a\u7684\u7cbe\u9009\u6458\u8981\u6807\u6ce8<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neural matching\uff08\u795e\u7ecf\u5339\u914d\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u795e\u7ecf\u5339\u914d<\/a>&nbsp;\u662f\u4e00\u79cd\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\uff0c\u4e8e2018\u5e74\u63a8\u51fa\uff0c<strong>\u795e\u7ecf\u5339\u914d<\/strong>\u5e2e\u52a9\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u67e5\u8be2\u548c\u9875\u9762\u4e2d\u6982\u5ff5\u7684\u6a21\u7cca\u8868\u793a\uff0c\u5e76\u5c06\u5b83\u4eec\u76f8\u4e92\u5339\u914d\u3002\u5b83\u7740\u773c\u4e8e\u6574\u4e2a\u67e5\u8be2\u6216\u9875\u9762\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u5b57\uff0c\u4ece\u800c\u66f4\u597d\u5730\u7406\u89e3\u5176\u4e2d\u6240\u4ee3\u8868\u7684\u57fa\u672c\u6982\u5ff5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Original content systems\uff08\u539f\u521b\u5185\u5bb9\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u539f\u521b\u5185\u5bb9\u7cfb\u7edf\u53ef\u4ee5\u7528\u6765\u5e2e\u52a9\u8c37\u6b4c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7a81\u51fa\u663e\u793a<a href=\"https:\/\/blog.google\/products\/search\/original-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u539f\u521b\u5185\u5bb9<\/a>\uff0c\u5e76\u786e\u4fdd\u539f\u521b\u5185\u5bb9\u5728\u641c\u7d22\u7ed3\u679c\u9875\u505c\u7559\u66f4\u957f\u65f6\u95f4\uff0c\u8fd9\u53ef\u4ee5\u8ba9\u5bf9\u6700\u65b0\u6d88\u606f\u611f\u5174\u8da3\u7684\u8bfb\u8005\u627e\u5230\u539f\u521b\u6765\u6e90\uff0c\u4e5f\u80fd\u8ba9\u51fa\u7248\u5546\u66f4\u5e7f\u6cdb\u5730\u5728\u539f\u521b\u62a5\u9053\u4e2d\u83b7\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Removal-based demotion systems\uff08\u57fa\u4e8e\u5220\u9664\u7684\u964d\u7ea7\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>Google \u7684\u653f\u7b56\u5141\u8bb8\u5220\u9664\u67d0\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\u3002\u5982\u679c\u6211\u4eec\u5904\u7406\u6d89\u53ca\u7279\u5b9a\u7f51\u7ad9\u7684\u5927\u91cf\u6b64\u7c7b\u5220\u9664\uff0c\u6211\u4eec\u4f1a\u5c06\u5176\u7528\u4f5c\u6539\u8fdb\u7ed3\u679c\u7684\u4fe1\u53f7\u3002\u5c24\u5176\u662f\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u5408\u6cd5\u5220\u9664\uff1a<\/strong>\u5f53\u8c37\u6b4c\u6536\u5230\u5927\u91cf\u6d89\u53ca\u7ed9\u5b9a\u7f51\u7ad9\u7684\u6709\u6548\u7248\u6743\u5220\u9664\u8bf7\u6c42\u65f6\uff0c\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u4e2d\u4ece\u8be5\u7f51\u7ad9\u4e2d\u964d\u7ea7\u5176\u4ed6\u5185\u5bb9\u3002\u8fd9\u6837\uff0c\u5982\u679c\u6709\u5176\u4ed6\u4fb5\u6743\u5185\u5bb9\uff0c\u4e0e\u539f\u59cb\u5185\u5bb9\u76f8\u6bd4\uff0c\u4eba\u4eec\u9047\u5230\u5b83\u7684\u53ef\u80fd\u6027\u66f4\u5c0f\u3002\u6211\u4eec\u5bf9\u6d89\u53ca\u8bfd\u8c24\u3001\u5047\u5192\u5546\u54c1\u548c\u6cd5\u9662\u4e0b\u4ee4\u79fb\u9664\u7684\u6295\u8bc9\u5e94\u7528\u7c7b\u4f3c\u7684\u964d\u7ea7\u4fe1\u53f7\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u4eba\u4fe1\u606f\u5220\u9664<\/strong>\uff1a\u5982\u679c\u8c37\u6b4c\u5904\u7406\u5927\u91cf\u6d89\u53ca\u5177\u6709<a href=\"https:\/\/support.google.com\/websearch\/answer\/9172218\">\u5265\u524a\u6027\u5220\u9664\u505a\u6cd5<\/a>\u7684\u7f51\u7ad9\u7684\u4e2a\u4eba\u4fe1\u606f\u5220\u9664\uff0c\u4f1a\u5728\u7ed3\u679c\u4e2d\u5c06\u8be5\u7f51\u7ad9\u7684\u5176\u4ed6\u5185\u5bb9\u964d\u7ea7\u3002\u00a0<a href=\"https:\/\/blog.google\/products\/search\/improving-search-better-protect-people-harassment\/\">\u8c37\u6b4c\u8fd8\u4f1a\u67e5\u770b<\/a>\u5176\u4ed6\u7f51\u7ad9\u662f\u5426\u6b63\u5728\u53d1\u751f\u76f8\u540c\u7684\u884c\u4e3a\u6a21\u5f0f\uff0c\u5982\u679c\u662f\uff0c\u5219\u5bf9\u8fd9\u4e9b\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u8fdb\u884c\u964d\u7ea7\u3002\u5bf9\u4e8e\u6536\u5230\u5927\u91cf<a href=\"https:\/\/support.google.com\/websearch\/answer\/9673730\">doxxing \u5185\u5bb9\u5220\u9664<\/a>\u7684\u7f51\u7ad9\uff0c\u53ef\u80fd\u4f1a\u91c7\u7528\u7c7b\u4f3c\u7684\u964d\u7ea7\u505a\u6cd5\u3002\u6b64\u5916\uff0c\u8c37\u6b4c\u6709\u81ea\u52a8\u4fdd\u62a4\u63aa\u65bd\uff0c\u65e8\u5728\u9632\u6b62<a href=\"https:\/\/support.google.com\/websearch\/answer\/6302812\">\u672a\u7ecf\u540c\u610f\u7684\u9732\u9aa8\u4e2a\u4eba\u56fe\u7247<\/a>\u5728\u6d89\u53ca\u59d3\u540d\u7684\u67e5\u8be2\u4e2d\u6392\u540d\u9760\u524d\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Page experience system\uff08\u9875\u9762\u4f53\u9a8c\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u4eba\u4eec\u66f4\u559c\u6b22\u63d0\u4f9b\u51fa\u8272\u9875\u9762\u4f53\u9a8c\u7684\u7f51\u7ad9\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u6709\u4e00\u4e2a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">\u9875\u9762\u4f53\u9a8c<\/a>\u7cfb\u7edf\u6765\u8bc4\u4f30\u5404\u79cd\u6807\u51c6\uff0c\u4f8b\u5982\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3001\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\u6027\u3001\u9875\u9762\u662f\u5426\u7f3a\u5c11\u4fb5\u5165\u6027\u63d2\u9875\u5f0f\u5e7f\u544a\u4ee5\u53ca\u9875\u9762\u662f\u5426\u4ee5\u5b89\u5168\u65b9\u5f0f\u63d0\u4f9b\u3002\u5728\u5b58\u5728\u8bb8\u591a\u5177\u6709\u76f8\u5bf9\u76f8\u7b49\u76f8\u5173\u6027\u7684\u53ef\u80fd\u5339\u914d\u7684\u60c5\u51b5\u4e0b\uff0c\u7cfb\u7edf\u6709\u52a9\u4e8e\u4f18\u5148\u9009\u62e9\u5177\u6709\u66f4\u597d\u9875\u9762\u4f53\u9a8c\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u9875\u9762\u4f53\u9a8c\u7684\u68c0\u6d4b\uff0c\u5305\u62ec\u6838\u5fc3\u7f51\u9875\u6307\u6807\u3001\u79fb\u52a8\u53cb\u597d\u6027\u4ee5\u53caHTTPS\u72b6\u6001\u90fd\u53ef\u4ee5\u5728\u8c37\u6b4c\u7ad9\u957f\u5de5\u5177\u67e5\u770b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passage ranking system\uff08\u6bb5\u843d\u6392\u540d\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.blog.google\/products\/search\/search-on\/\">\u6bb5\u843d\u6392\u540d<\/a>&nbsp;\u662f\u4e00\u79cd\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\uff0c\u8c37\u6b4c\u7528\u5b83\u6765\u8bc6\u522b\u7f51\u9875\u7684\u5404\u4e2a\u90e8\u5206\u6216\u201c\u6bb5\u843d\u201d\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u7f51\u9875\u4e0e\u641c\u7d22\u7684\u76f8\u5173\u6027\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u7406\u89e3\u6bb5\u843d\u4ee5\u53ca\u6574\u4e2a\u9875\u9762\u7684\u76f8\u5173\u6027\uff0c\u8c37\u6b4c\u53ef\u4ee5\u627e\u5230\u60a8\u6b63\u5728\u5bfb\u627e\u7684\u4fe1\u606f\u3002\u968f\u7740\u8c37\u6b4c\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u63a8\u5e7f\uff0c\u8fd9\u9879\u6280\u672f\u5c06\u6539\u8fdb\u6240\u6709\u8bed\u8a00 7% \u7684\u641c\u7d22\u67e5\u8be2\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product reviews system\uff08\u4ea7\u54c1\u8bc4\u8bba\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/updates\/product-reviews-update\">\u4ea7\u54c1\u8bc4\u8bba\u7cfb\u7edf<\/a>\u65e8\u5728\u66f4\u597d\u5730\u5956\u52b1\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u8bc4\u8bba\uff0c\u5185\u5bb9\u63d0\u4f9b\u6709\u89c1\u5730\u7684\u5206\u6790\u548c\u539f\u521b\u7814\u7a76\uff0c\u7531\u719f\u6089\u8be5\u4e3b\u9898\u7684\u4e13\u5bb6\u6216\u7231\u597d\u8005\u64b0\u5199&nbsp;\uff0c\u4f46\u76ee\u524d\u6765\u8bb2\uff0c\u6b64\u9879\u66f4\u65b0\u4ec5\u6d89\u53ca\u5168\u7403\u8303\u56f4\u5185\u7684\u82f1\u6587\u641c\u7d22\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u8bc4\u4ef7\u66f4\u65b0\u7684\u4e3b\u8981\u76ee\u6807\u662f\u5728\u7f51\u9875\u7ea7\u522b\u8bc4\u4f30\u5546\u54c1\u8bc4\u4ef7\u5185\u5bb9\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u5305\u542b\u5927\u91cf\u5546\u54c1\u8bc4\u4ef7\u5185\u5bb9\u7684\u7f51\u7ad9\uff0c\u6b64\u7c7b\u66f4\u65b0\u53ef\u80fd\u4f1a\u8bc4\u4f30\u7f51\u7ad9\u4e2d\u7684\u6240\u6709\u5185\u5bb9\u3002\u5982\u679c\u4f60\u7f51\u7ad9\u7684\u5546\u54c1\u8bc4\u4ef7\u4e0d\u662f\u5f88\u591a\uff08\u4ec5\u5360\u6574\u4e2a\u7f51\u7ad9\u7684\u5f88\u4e00\u5c0f\u90e8\u5206\uff09\uff0c\u5219\u4e0d\u592a\u53ef\u80fd\u53d1\u751f\u7f51\u7ad9\u7ea7\u8bc4\u4f30\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RankBrain<\/h2>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/\">RankBrain<\/a>&nbsp;\u662f\u4e00\u4e2a\u66f4\u667a\u80fd\u7684\u6392\u540d\u7cfb\u7edf\uff0c\u4e8e2015\u5e74\u63a8\u51fa\uff0c\u662f\u7b2c\u4e00\u4e2a\u90e8\u7f72\u5728\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u7684\u6df1\u5ea6\u5b66\u4e60\u7cfb\u7edf\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u5355\u8bcd\u4e0e\u6982\u5ff5\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\u8c37\u6b4c\u641c\u7d22\u53ef\u4ee5\u66f4\u597d\u5730\u8fd4\u56de\u76f8\u5173\u5185\u5bb9\uff0c\u5373\u4f7f\u5b83\u4e0d\u5305\u542b\u641c\u7d22\u4e2d\u4f7f\u7528\u7684\u6240\u6709\u786e\u5207\u8bcd\uff0c\u901a\u8fc7\u4e86\u89e3\u5185\u5bb9\u4e0e\u5176\u4ed6\u8bcd\u548c\u6982\u5ff5\u76f8\u5173\u3002RankBrain \u4ecd\u7136\u662f\u5f53\u4eca\u4e3a\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u652f\u6301\u7684\u4e3b\u8981\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reliable information systems\uff08\u53ef\u9760\u4fe1\u606f\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u8be5\u7cfb\u7edf\u4ee5\u5404\u79cd\u65b9\u5f0f\u5de5\u4f5c\u4ee5\u5c3d\u53ef\u80fd\u663e\u793a\u6700\u53ef\u9760\u7684\u4fe1\u606f\uff0c\u4f8b\u5982<a href=\"https:\/\/blog.google\/products\/search\/our-latest-quality-improvements-search\/\">\u5e2e\u52a9\u663e\u793a\u66f4\u591a\u6743\u5a01\u9875\u9762\u548c\u964d\u4f4e\u4f4e\u8d28\u91cf\u5185\u5bb9<\/a>\u4ee5\u53ca<a href=\"https:\/\/blog.google\/outreach-initiatives\/google-news-initiative\/elevating-quality-journalism\/\">\u63d0\u5347\u65b0\u95fb\u8d28\u91cf<\/a>\u3002<\/p>\n\n\n\n<p>\u5728\u53ef\u80fd\u7f3a\u4e4f\u53ef\u9760\u4fe1\u606f\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u7684\u7cfb\u7edf\u4f1a\u81ea\u52a8\u663e\u793a\u6709\u5173\u5feb\u901f\u53d8\u5316\u7684\u4e3b\u9898\u7684<a href=\"https:\/\/blog.google\/products\/search\/information-literacy\/\">\u5185\u5bb9\u5efa\u8bae<\/a>\uff0c\u6216\u8005\u5f53\u6211\u4eec\u7684\u7cfb\u7edf\u5bf9\u53ef\u7528\u4e8e\u641c\u7d22\u7ed3\u679c\u7684\u6574\u4f53\u8d28\u91cf\u4fe1\u5fc3\u4e0d\u8db3\u65f6\uff0c\u8fd9\u4e9b\u7cfb\u7edf\u4fdd\u8bc1\u4e86\u5982\u4f55\u66f4\u66f4\u6709\u6548\u65b9\u5f0f\u63d0\u4f9b\u53ef\u9760\u7684\u5185\u5bb9\u3002\u8be6\u7ec6\u4e86\u89e3\u8c37\u6b4c<a href=\"https:\/\/blog.google\/products\/search\/how-google-delivers-reliable-information-search\/\">\u5728\u641c\u7d22\u4e2d\u63d0\u4f9b\u9ad8\u8d28\u91cf\u4fe1\u606f\u7684\u65b9\u6cd5<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Site diversity system\uff08\u7ad9\u70b9\u591a\u6837\u6027\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u901a\u5e38\u6211\u4eec\u4e0d\u4f1a\u770b\u5230\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u524d\u5341\u540d\u4e2d\u663e\u793a\u6765\u81ea\u540c\u4e00\u7ad9\u70b9\u7684\u4e24\u4e2a\u4ee5\u4e0a\u7f51\u9875\u5217\u8868\uff0c\u56e0\u6b64\u6ca1\u6709\u4e00\u4e2a\u7ad9\u70b9\u4f1a\u5360\u636eSERP\u7684\u5168\u90e8\uff0c\u6bd4\u5982\u767e\u5ea6\u4e07\u8bcd\u9738\u5c4f\u7684\u505a\u6cd5\u5728\u8c37\u6b4c\u662f\u770b\u4e0d\u5230\u7684\u3002\u53e6\u5916\u65e9\u671f\u770b\u56fd\u5e73\u8001\u5e08\u7684\u89c6\u9891\uff0c\u8bf4\u5f53\u5e74\u963f\u91cc\u5df4\u5df4\u80fd\u5728\u4e00\u4e2a\u67e5\u8be2\u8bcd\u4e2d\u5360\u636e\u4e94\u516d\u4e2a\u4f4d\u7f6e\uff0c\u8fd9\u79cd\u60c5\u51b5\u968f\u7740\u8c37\u6b4c\u7b97\u6cd5\u7684\u5b8c\u5584\u548c\u7ad9\u70b9\u7684\u4e30\u5bcc\u5316\uff0c\u5df2\u7ecf\u4e0d\u592a\u53ef\u80fd\u770b\u5230\u4e86\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u8c37\u6b4c\u6392\u540d\u7cfb\u7edf\u786e\u5b9a\u4e0e\u7279\u5b9a\u641c\u7d22\u7279\u522b\u76f8\u5173\uff0c\u53ef\u80fd\u4ecd\u4f1a\u663e\u793a\u4e24\u4e2a\u4ee5\u4e0a\u7684\u5217\u8868\u3002\u7ad9\u70b9\u591a\u6837\u6027\u901a\u5e38\u5c06\u5b50\u57df\u89c6\u4e3a\u6839\u57df\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u6765\u81ea\u5b50\u57df (subdomain.example.com) \u548c\u6839\u57df (example.com) \u7684\u5217\u8868\u90fd\u5c06\u88ab\u89c6\u4e3a\u6765\u81ea\u540c\u4e00\u4e2a\u7ad9\u70b9\u3002\u4f46\u662f\uff0c\u6709\u65f6\u5b50\u57df\u5728\u88ab\u8ba4\u4e3a\u76f8\u5173\u65f6\u51fa\u4e8e\u591a\u6837\u6027\u76ee\u7684\u88ab\u89c6\u4e3a\u5355\u72ec\u7684\u7ad9\u70b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spam detection systems\uff08\u5783\u573e\u5185\u5bb9\u68c0\u6d4b\u7cfb\u7edf\uff09<\/h2>\n\n\n\n<p>\u6ca1\u6709\u4eba\u5e0c\u671b\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u6536\u4ef6\u7bb1\u5145\u6ee1\u5783\u573e\u90ae\u4ef6\uff0c\u8fd9\u5c31\u662f\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u5982\u6b64\u6709\u7528\u7684\u539f\u56e0\u3002\u641c\u7d22\u9762\u4e34\u7740\u7c7b\u4f3c\u7684\u6311\u6218\uff0c\u56e0\u4e3a\u4e92\u8054\u7f51\u5305\u542b\u5927\u91cf\u5783\u573e\u5185\u5bb9\uff0c\u5982\u679c\u4e0d\u52a0\u4ee5\u5904\u7406\uff0c\u8c37\u6b4c\u5c06\u65e0\u6cd5\u663e\u793a\u6700\u6709\u7528\u548c\u6700\u76f8\u5173\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u91c7\u7528\u4e00\u7cfb\u5217<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/detecting-spam\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5783\u573e\u5185\u5bb9\u68c0\u6d4b\u7cfb\u7edf<\/a>\uff08\u5305\u62ec<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/04\/webspam-report-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SpamBrain<\/a>\uff09\u6765\u5904\u7406\u8fdd\u53cd<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5783\u573e\u5185\u5bb9\u653f\u7b56<\/a>\u7684\u5185\u5bb9\u548c\u884c\u4e3a\u3002\u8fd9\u4e9b\u7cfb\u7edf\u4f1a\u4e0d\u65ad<a href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\">\u66f4\u65b0<\/a>\uff0c\u4ee5\u8ddf\u4e0a\u5783\u573e\u90ae\u4ef6\u5a01\u80c1\u53d1\u5c55\u7684\u6700\u65b0\u65b9\u5f0f\u3002\u4f8b\u5982\u4eca\u5e7410\u6708\u4efd\u63a8\u51fa\u7684\u6700\u65b0\u7684<a href=\"https:\/\/aweiseoer.com\/2022-10-google-spam-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPAM\u7b97\u6cd5\u66f4\u65b0<\/a>\uff0c\u5c31\u8ba9\u5f88\u591a\u7ad9\u70b9\u906d\u4e86\u6b83\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5386\u53f2\u6392\u540d\u7cfb\u7edf<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u5217\u51fa\u7684\u6392\u540d\u7cfb\u7edf\uff0c\u8981\u4e48\u88ab\u7eb3\u5165\u4e86\u540e\u7eed\u7684\u7cfb\u7edf\uff0c\u8981\u4e48\u6210\u4e3a\u4e86\u6838\u5fc3\u6392\u540d\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\uff0c\u4e0d\u518d\u5355\u72ec\u66f4\u65b0\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hummingbird\uff08\u8702\u9e1f\u7b97\u6cd5\uff09<\/h3>\n\n\n\n<p>\u8702\u9e1f\u7b97\u6cd5\u4e8e2013 \u5e74 8 \u6708\u63a8\u51fa\uff0c\u662f\u5bf9\u8c37\u6b4c\u641c\u7d22\u6574\u4f53\u6392\u540d\u7cfb\u7edf\u7684\u91cd\u5927\u6539\u8fdb\u3002\u8c37\u6b4c\u6392\u540d\u7cfb\u7edf\u4ece\u90a3\u65f6\u8d77\u4e00\u76f4\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u5c31\u50cf\u5b83\u4eec\u4e4b\u524d\u4e00\u76f4\u5728\u53d1\u5c55\u4e00\u6837\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-friendly ranking system\uff08\u79fb\u52a8\u53cb\u597d\u6027\u6392\u540d\u7cfb\u7edf\uff09<\/h3>\n\n\n\n<p>\u8c37\u6b4c\u65e9\u5c31\u63d0\u51fa\u4e86<strong>\u79fb\u52a8\u7d22\u5f15\u4f18\u5148<\/strong>\uff0c\u5728\u5b58\u5728\u8bb8\u591a\u5177\u6709\u76f8\u5bf9\u76f8\u7b49\u76f8\u5173\u6027\u7684\u53ef\u80fd\u5339\u914d\u9879\u7684\u60c5\u51b5\u4e0b\uff0c\u9002\u5408\u79fb\u52a8\u8bbe\u5907<a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/04\/rolling-out-mobile-friendly-update\">\u6392\u540d\u7cfb\u7edf<\/a>\u4f1a\u4f18\u5148\u8003\u8651\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5448\u73b0\u5f97\u66f4\u597d\u7684\u5185\u5bb9\uff0c\u56e0\u4e3a\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u5185\u5bb9\u5bf9\u4e8e\u5728\u8fd9\u4e9b\u8bbe\u5907\u4e0a\u641c\u7d22\u7684\u4eba\u66f4\u6709\u7528\u3002\u8be5\u7cfb\u7edf\u5df2\u88ab\u7eb3\u5165\u8c37\u6b4c\u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide#page-experience\">\u9875\u9762\u4f53\u9a8c\u7cfb\u7edf<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Page speed system\uff08\u7f51\u9875\u901f\u5ea6\u7cfb\u7edf\uff09<\/h3>\n\n\n\n<p>\u8be5\u7cfb\u7edf\u6700\u521d\u4e3a\u201c\u901f\u5ea6\u66f4\u65b0\u201d\uff0c\u8fd9\u610f\u5473\u7740\u5f53\u6240\u6709\u6761\u4ef6\u90fd\u76f8\u540c\u65f6\uff0c\u4e3a\u79fb\u52a8\u7528\u6237\u52a0\u8f7d\u901f\u5ea6\u66f4\u5feb\u7684\u5185\u5bb9\u5c06\u5728\u8c37\u6b4c\u7684\u79fb\u52a8\u641c\u7d22\u7ed3\u679c\u4e2d\u8868\u73b0\u66f4\u597d\u3002\u5b83\u5df2\u6210\u4e3a\u8c37\u6b4c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide#page-experience\">\u9875\u9762\u4f53\u9a8c\u7cfb\u7edf<\/a>\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Panda system\uff08\u718a\u732b\u7b97\u6cd5\uff09<\/h3>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u65e8\u5728\u66f4\u597d\u5730\u786e\u4fdd\u9ad8\u8d28\u91cf\u548c\u539f\u521b\u5185\u5bb9\u51fa\u73b0\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u7b97\u6cd5\u66f4\u65b0\uff0c\u4e8e2011\u5e74\u63a8\u51fa\u5e76\u88ab\u79f0\u4e3a\u201c\u718a\u732b\u7b97\u6cd5\u201d\uff0c\u5e76\u5728 2015 \u5e74\u53d1\u5c55\u5e76\u6210\u4e3a\u8c37\u6b4c\u6838\u5fc3\u6392\u540d\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Penguin system\uff08\u4f01\u9e45\u7b97\u6cd5\uff09<\/h3>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u65e8\u5728\u6253\u51fb\u5783\u573e\u94fe\u63a5\u7684\u7b97\u6cd5\uff0c\u4e8e2012\u5e74\u63a8\u51fa\u00a0\uff0c\u88ab\u79f0\u4e3a\u201c\u4f01\u9e45\u7b97\u6cd5\u201d\uff0c\u4e8e 2016 \u5e74\u5408\u5e76\u5230\u5230\u8c37\u6b4c\u6838\u5fc3\u6392\u540d\u7cfb\u7edf\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Secure sites system\uff08HTTPS\uff09<\/h3>\n\n\n\n<p>\u8be5\u7cfb\u7edf\u4e8e2014\u5e74\u63a8\u51fa\uff0c\u610f\u5473\u7740\u5f53\u6240\u6709\u6761\u4ef6\u90fd\u76f8\u540c\u65f6\uff0c\u4f7f\u7528 HTTPS \u534f\u8bae\u7684\u7f51\u7ad9\u5728\u8c37\u6b4c\u6392\u540d\u7cfb\u7edf\u4e2d\u4f1a\u8868\u73b0\u66f4\u597d\u3002\u5728 HTTPS \u7684\u4f7f\u7528\u8fd8\u76f8\u5f53\u5c11\u89c1\u7684\u65f6\u5019\uff0c\u5b83\u5e2e\u52a9\u548c\u9f13\u52b1\u4e86<strong>Secure sites<\/strong>\u7684\u53d1\u5c55\uff0c\u76ee\u524d\u6210\u4e3a\u4e86\u6210\u4e3a\u8c37\u6b4c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide#page-experience\">\u9875\u9762\u4f53\u9a8c\u7cfb\u7edf<\/a>\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a<\/p>\n\n\n\n<p>\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide<\/p>\n\n\n\n<p><strong>\u5f15\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>BERT<\/strong>\uff1ahttps:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/<\/li>\n\n\n\n<li><strong>\u7cbe\u9009\u6458\u8981<\/strong>\uff1ahttps:\/\/support.google.com\/websearch\/answer\/9351707<\/li>\n\n\n\n<li><strong>\u5b9e\u7528\u5185\u5bb9\u66f4\u65b0<\/strong>\uff1ahttps:\/\/developers.google.com\/search\/updates\/helpful-content-update<\/li>\n\n\n\n<li><strong>PageRank<\/strong>\uff1ahttp:\/\/infolab.stanford.edu\/~backrub\/google.html<\/li>\n\n\n\n<li><strong>\u672c\u5730\u65b0\u95fb\u529f\u80fd<\/strong>\uff1ahttps:\/\/blog.google\/products\/news\/local-news-update-census-mapper\/<\/li>\n\n\n\n<li><strong>\u539f\u521b\u62a5\u9053\u529f\u80fd\u63d0\u5347<\/strong>\uff1ahttps:\/\/blog.google\/products\/search\/original-reporting\/<\/li>\n\n\n\n<li><strong>\u7f51\u9875\u4f53\u9a8c\u7cfb\u7edf<\/strong>\uff1ahttps:\/\/developers.google.com\/search\/docs\/appearance\/page-experience<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u8bc4\u8bba\u66f4\u65b0<\/strong>\uff1ahttps:\/\/developers.google.com\/search\/updates\/product-reviews-update<\/li>\n\n\n\n<li><strong>RankBrain<\/strong>\uff1ahttps:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/<\/li>\n\n\n\n<li><strong>\u53ef\u9760\u4fe1\u606f\u7cfb\u7edf<\/strong>\uff1ahttps:\/\/blog.google\/products\/search\/how-google-delivers-reliable-information-search\/<\/li>\n\n\n\n<li><strong>\u5783\u573e\u5185\u5bb9\u653f\u7b56<\/strong>\uff1ahttps:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies<\/li>\n\n\n\n<li><strong>\u79fb\u52a8\u7f51\u9875\u6392\u540d\u7b97\u6cd5<\/strong>\uff1ahttps:\/\/developers.google.com\/search\/blog\/2015\/04\/rolling-out-mobile-friendly-update<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c\u8fd1\u671f\u53d1\u5e03\u4e86\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\uff0c\u603b\u7ed3\u548c\u56de\u987e\u4e86\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u5728\u6392\u540d\u7cfb\u7edf\u4e2d\u4f7f\u7528\u7684\u6838\u5fc3\u7b97\u6cd5\uff0c\u4ee5\u53ca\u4e00\u4e9b\u6d89\u53ca\u7279\u5b9a\u6392\u540d\u9700\u8981\u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,45,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0 - \u963f\u4f1f\u7684SEO\u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0 - \u963f\u4f1f\u7684SEO\u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"\u8c37\u6b4c\u8fd1\u671f\u53d1\u5e03\u4e86\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\uff0c\u603b\u7ed3\u548c\u56de\u987e\u4e86\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u5728\u6392\u540d\u7cfb\u7edf\u4e2d\u4f7f\u7528\u7684\u6838\u5fc3\u7b97\u6cd5\uff0c\u4ee5\u53ca\u4e00\u4e9b\u6d89\u53ca\u7279\u5b9a\u6392\u540d\u9700\u8981\u7684 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"\u963f\u4f1f\u7684SEO\u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-27T03:03:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-27T04:12:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Curry\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aweiseoer.com\/#website\",\"url\":\"https:\/\/aweiseoer.com\/\",\"name\":\"\\u963f\\u4f1f\\u7684SEO\\u535a\\u5ba2\",\"description\":\"\\u5173\\u4e8eSEO\\u3001SEM\\u3001\\u5efa\\u7ad9\\u4e0e\\u788e\\u788e\\u5ff5\",\"publisher\":{\"@id\":\"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aweiseoer.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage\",\"url\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/\",\"name\":\"\\u8c37\\u6b4c\\u641c\\u7d22\\u6392\\u540d\\u7cfb\\u7edf\\u6307\\u5357\\u66f4\\u65b0 - \\u963f\\u4f1f\\u7684SEO\\u535a\\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/aweiseoer.com\/#website\"},\"datePublished\":\"2022-11-27T03:03:28+00:00\",\"dateModified\":\"2022-11-27T04:12:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u9996\\u9875\",\"item\":\"https:\/\/aweiseoer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\/\/aweiseoer.com\/category\/seo\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\\u8c37\\u6b4c\\u641c\\u7d22\\u6392\\u540d\\u7cfb\\u7edf\\u6307\\u5357\\u66f4\\u65b0\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage\"},\"author\":{\"@id\":\"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9\"},\"headline\":\"\\u8c37\\u6b4c\\u641c\\u7d22\\u6392\\u540d\\u7cfb\\u7edf\\u6307\\u5357\\u66f4\\u65b0\",\"datePublished\":\"2022-11-27T03:03:28+00:00\",\"dateModified\":\"2022-11-27T04:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9\"},\"keywords\":[\"\\u8c37\\u6b4cSEO\",\"\\u8c37\\u6b4c\\u6392\\u540d\",\"\\u8c37\\u6b4c\\u7b97\\u6cd5\\u66f4\\u65b0\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#respond\"]}]},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9\",\"name\":\"Curry\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/aweiseoer.com\/#personlogo\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c4c08a27543e55f45030e49e9507b28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c4c08a27543e55f45030e49e9507b28?s=96&d=mm&r=g\",\"caption\":\"Curry\"},\"logo\":{\"@id\":\"https:\/\/aweiseoer.com\/#personlogo\"},\"sameAs\":[\"https:\/\/wordpress-656198-2141425.cloudwaysapps.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0 - \u963f\u4f1f\u7684SEO\u535a\u5ba2","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/","og_locale":"zh_CN","og_type":"article","og_title":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0 - \u963f\u4f1f\u7684SEO\u535a\u5ba2","og_description":"\u8c37\u6b4c\u8fd1\u671f\u53d1\u5e03\u4e86\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\uff0c\u603b\u7ed3\u548c\u56de\u987e\u4e86\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u5728\u6392\u540d\u7cfb\u7edf\u4e2d\u4f7f\u7528\u7684\u6838\u5fc3\u7b97\u6cd5\uff0c\u4ee5\u53ca\u4e00\u4e9b\u6d89\u53ca\u7279\u5b9a\u6392\u540d\u9700\u8981\u7684 [&hellip;]","og_url":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/","og_site_name":"\u963f\u4f1f\u7684SEO\u535a\u5ba2","article_published_time":"2022-11-27T03:03:28+00:00","article_modified_time":"2022-11-27T04:12:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Curry","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/aweiseoer.com\/#website","url":"https:\/\/aweiseoer.com\/","name":"\u963f\u4f1f\u7684SEO\u535a\u5ba2","description":"\u5173\u4e8eSEO\u3001SEM\u3001\u5efa\u7ad9\u4e0e\u788e\u788e\u5ff5","publisher":{"@id":"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aweiseoer.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"},{"@type":"WebPage","@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage","url":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/","name":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0 - \u963f\u4f1f\u7684SEO\u535a\u5ba2","isPartOf":{"@id":"https:\/\/aweiseoer.com\/#website"},"datePublished":"2022-11-27T03:03:28+00:00","dateModified":"2022-11-27T04:12:53+00:00","breadcrumb":{"@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aweiseoer.com\/google-ranking-systems-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/aweiseoer.com\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/aweiseoer.com\/category\/seo\/"},{"@type":"ListItem","position":3,"name":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0"}]},{"@type":"Article","@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#article","isPartOf":{"@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage"},"author":{"@id":"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9"},"headline":"\u8c37\u6b4c\u641c\u7d22\u6392\u540d\u7cfb\u7edf\u6307\u5357\u66f4\u65b0","datePublished":"2022-11-27T03:03:28+00:00","dateModified":"2022-11-27T04:12:53+00:00","mainEntityOfPage":{"@id":"https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#webpage"},"wordCount":219,"commentCount":0,"publisher":{"@id":"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9"},"keywords":["\u8c37\u6b4cSEO","\u8c37\u6b4c\u6392\u540d","\u8c37\u6b4c\u7b97\u6cd5\u66f4\u65b0"],"articleSection":["SEO"],"inLanguage":"zh-CN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aweiseoer.com\/google-ranking-systems-guide\/#respond"]}]},{"@type":["Person","Organization"],"@id":"https:\/\/aweiseoer.com\/#\/schema\/person\/8cdf8277e86da557cc34a0d0c484b6d9","name":"Curry","image":{"@type":"ImageObject","@id":"https:\/\/aweiseoer.com\/#personlogo","inLanguage":"zh-CN","url":"https:\/\/secure.gravatar.com\/avatar\/3c4c08a27543e55f45030e49e9507b28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c4c08a27543e55f45030e49e9507b28?s=96&d=mm&r=g","caption":"Curry"},"logo":{"@id":"https:\/\/aweiseoer.com\/#personlogo"},"sameAs":["https:\/\/wordpress-656198-2141425.cloudwaysapps.com"]}]}},"_links":{"self":[{"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/posts\/536"}],"collection":[{"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":4,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/posts\/536\/revisions\/542"}],"wp:attachment":[{"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aweiseoer.com\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}