{"id":419,"date":"2022-09-10T07:52:43","date_gmt":"2022-09-09T23:52:43","guid":{"rendered":"https:\/\/aweiseoer.com\/?p=419"},"modified":"2022-10-23T14:30:34","modified_gmt":"2022-10-23T06:30:34","slug":"google-seo-learn-202208","status":"publish","type":"post","link":"https:\/\/aweiseoer.com\/google-seo-learn-202208\/","title":{"rendered":"\u8c37\u6b4cSEO\u5b66\u4e60\u6c47\u603b &#8211; 2022\u5e748\u6708"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2022-09-10T07:52:43+08:00\">2022-09-10<\/time><\/div>\n\n\n<p>\u6700\u8fd1\u62d6\u5ef6\u75c7\u53c8\u72af\u4e86\uff0c\u5199\u70b9\u4e1c\u897f\u62d6\u4e86\u633a\u4e45\uff0c\u53ef\u80fd\u4e5f\u8ddf\u4e3b\u4e1a\u6709\u5173\uff08\u6bd5\u7adf\u5199\u4f5c\u65f6\u95f4\u662f\u653e\u5728\u4e0b\u73ed\u524d\u7684\u4e00\u5c0f\u65f6\uff09\uff0c\u60f3\u7740\u8fd8\u662f\u4e2d\u79cb\u8282\u51fa\u53bb\u73a9\u4e4b\u524d\u628a\u8fd9\u7bc7\u5199\u5b8c\u5427\uff0c\u4ee5\u4e0b\u662f\u6b63\u6587\uff1a<\/p>\n\n\n\n<p>PS\uff1a\u795d\u5927\u5bb6\u4e2d\u79cb\u8282\u5feb\u4e50+\u6559\u5e08\u8282\u5feb\u4e50\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6280\u672fSEO<\/h2>\n\n\n\n<p>1\u3001<a href=\"https:\/\/blog.google\/products\/search\/how-were-improving-search-results-when-you-use-quotes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5f15\u7528\u641c\u7d22\u7684\u76f8\u5173\u5185\u5bb9<\/a><\/p>\n\n\n\n<p>\u8fc7\u53bb\u6211\u4eec\u7ecf\u5e38\u4f7f\u7528\u641c\u7d22\u7684\u76f8\u5173\u547d\u4ee4\u7b26\u6765\u8f85\u52a9\u641c\u7d22\uff0c\u5176\u4e2d\u5c31\u5305\u62ec\u7528\u5f15\u53f7\u6765\u5b8c\u5168\u5339\u914d\u641c\u7d22\u8bcd\uff0c\u672c\u6587\u5c31\u6b64\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u5e94\u7528\u53d1\u8868\u4e86\u89c2\u70b9\uff0c\u5e76\u8868\u793a\u73b0\u5728\u7684\u641c\u7d22\u5f15\u64ce\u4e00\u822c\u90fd\u80fd\u6ee1\u8db3\u9700\u6c42\uff0c\u800c\u4e0d\u9700\u8981\u4f7f\u7528\u547d\u4ee4\u7b26\u3002<\/p>\n\n\n\n<p>2\u3001<a href=\"https:\/\/www.aeripret.com\/redirects-at-scale\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u7f51\u7ad9\u8fc1\u79fb\u8fc7\u7a0b\u4e2d\u7684\u91cd\u5b9a\u5411\u95ee\u9898<\/a><\/p>\n\n\n\n<p>\u672c\u6587\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u6765\u89e3\u51b3\u7f51\u7ad9\u8fc1\u79fb\u65f6\u7684\u91cd\u5b9a\u5411\u95ee\u9898\uff0c\u5e76\u4e0d\u662f\u7b80\u5355\u7684\u57df\u540d\u8df3\u8f6c\uff0c\u800c\u662f\u4fdd\u8bc1\u5173\u952e\u8bcd\u4e0e\u5185\u5bb9\u5339\u914d\u7684\u76f8\u5173\u6027\u3002<\/p>\n\n\n\n<p>3\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=b-bATT_rK9c\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u56fd\u9645SEO\u7684\u6269\u5f20\u7b56\u7565<\/a><\/p>\n\n\n\n<p>4\u3001<a href=\"https:\/\/mp.weixin.qq.com\/s\/ylgfdjRzwAzhiRKGp6lFSQ\" target=\"_blank\" rel=\"noreferrer noopener 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nofollow\">\u8c37\u6b4c\u5982\u4f55\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4f7f\u7528\u951a\u70b9<\/a><\/p>\n\n\n\n<p>\u672c\u6587\u9488\u5bf9\u300a\u57fa\u4e8e\u951a\u70b9\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u540d\u300b\u8fd9\u7bc7\u4e13\u5229\u6587\u7ae0\u8fdb\u884c\u5206\u6790\uff0c\u4e3b\u8981\u8ba8\u8bba\u4e86\u7528\u6237\u884c\u4e3a\u4e0e\u951a\u70b9\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u6570\u636e\u3001\u786e\u5b9a\u76f8\u5173\u951a\u70b9\u6765\u6539\u8fdb\u641c\u7d22\u7ed3\u679c\uff0c\u5bf9\u505aseo\u8fd8\u662f\u6bd4\u8f83\u6709\u501f\u9274\u610f\u4e49\u7684\u3002<\/p>\n\n\n\n<p>6\u3001<a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO\u7684\u5185\u94fe\u5efa\u8bbe<\/a><\/p>\n\n\n\n<p>\u8c37\u6b4c\u901a\u8fc7\u5185\u90e8\u94fe\u63a5\u53d1\u73b0\u65b0\u9875\u9762\uff0c\u901a\u8fc7\u5df2\u6293\u53d6\u7684\u9875\u9762\u6765\u53d1\u73b0\u65b0\u9875\u9762\uff0c\u8fd9\u5c31\u8981\u6c42\u6211\u4eec\u8981\u505a\u597d\u5185\u94fe\u4f18\u5316\uff0c\u672c\u6587\u91cd\u70b9\u8fd8\u662f\u901a\u8fc7ahrefs\u5de5\u5177\u6765\u53d1\u73b0\u5185\u94fe\u5b58\u5728\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u5185\u94fe\u4f18\u5316\u7684\u6ce8\u610f\u4e8b\u9879\uff0c\u8fd8\u662f\u503c\u5f97\u4e00\u770b\u7684\uff0c\u4f46\u66f4\u6df1\u7684\u5185\u5bb9\u5c31\u6ca1\u6d89\u53ca\u5230\u4e86\u3002<\/p>\n\n\n\n<p>7\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=rjgAofyZvUg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">js\u5185\u5bb9\u7684SEO\u4f18\u5316<\/a><\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u7531\u591a\u4e2aSEO\u4e13\u5bb6\u7ec4\u6210\u7684\u8c08\u8bdd\u8282\u76ee\uff0c\u4f46\u6211\u5c31\u542c\u8fdb\u53bb\u4e86\u5728\u53bb\u6389js\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u7f51\u7ad9\uff0c\u8fd9\u53ef\u80fd\u5bf9\u4e8e\u4f60\u9009\u62e9\u4ec0\u4e48\u65f6\u5019\u4f7f\u7528js\u6bd4\u8f83\u6709\u610f\u4e49\u3002<\/p>\n\n\n\n<p>8\u3001<a href=\"https:\/\/ian.is\/blog\/find-programmatic-seo-datasets\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u67e5\u627e\u7a0b\u5e8f\u5316\u7684SEO\u6570\u636e\u96c6<\/a><\/p>\n\n\n\n<p>\u4e4b\u524d\u6709\u770b\u5230\u4e00\u4e2a\u5173\u4e8eSEO\u7684\u89c2\u70b9\uff0c\u8ba4\u4e3aSEO\u5c31\u662f\u6301\u7eed\u6279\u91cf\u81ea\u52a8\u5316\u66f4\u65b0\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u6211\u662f\u8ba4\u540c\u8fd9\u4e2a\u89c2\u70b9\u7684\u3002\u5982\u4f55\u66f4\u65b0\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u6709\u4ef7\u503c\u4e0d\u4e00\u5b9a\u662f\u539f\u521b\uff0c\u8fd9\u7bc7\u6587\u7ae0\u91cc\u63d0\u4f9b\u7684\u89c2\u70b9\u53ca\u6570\u636e\u6e90\u5728\u76f8\u5e94\u7684\u9886\u57df\u5c31\u662f\u6709\u4ef7\u503c\u7684\uff0c\u800c\u5982\u679c\u80fd\u5f97\u5230\u7a0b\u5e8f\u5316\u7684\u5e94\u7528\uff0c\u4e5f\u5c31\u5b9e\u73b0\u4e86\u6279\u91cf\u5316\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u5bb9SEO<\/h2>\n\n\n\n<p>1\u3001<a href=\"https:\/\/ahrefs.com\/blog\/relevant-content\/\" target=\"_blank\" rel=\"noreferrer noopener 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class=\"wp-block-heading\">\u5173\u952e\u5b57\u7814\u7a76<\/h2>\n\n\n\n<p>1\u3001<a href=\"https:\/\/www.searchenginejournal.com\/why-you-should-target-zero-search-volume-keywords\/458522\/\">\u96f6\u641c\u7d22\u91cf\u5173\u952e\u8bcd\u7684\u5e94\u7528<\/a><\/p>\n\n\n\n<p>\u4e00\u76f4\u4ee5\u6765\uff0c\u505aSEO\u90fd\u81f4\u529b\u4e8e\u5bfb\u627e\u9ad8\u641c\u7d22\u91cf\u4f4e\u7ade\u4e89\u5ea6\u7684\u8bcd\uff0c\u4f46\u5374\u4ece\u6765\u6ca1\u8003\u8651\u52300\u641c\u7d22\u91cf\u7684\u8bcd\uff0c\u56e0\u4e3a\u4e00\u822c\u6765\u8bb2\u8fd9\u4e9b\u8bcd\u80fd\u5e26\u6765\u7684\u6d41\u91cf\u6781\u5c11\u3002\u4f46\u4e8b\u5b9e\u4e0a\u771f\u7684\u662f\u5982\u6b64\u5417\uff1f\u8fd9\u7bc7\u6587\u7ae0\u6216\u8bb8\u7ed9\u51fa\u4e86\u4e00\u4e2a\u4e0d\u4e00\u6837\u7684\u89c2\u70b9\u3002<\/p>\n\n\n\n<p>2\u3001<a href=\"https:\/\/www.contentharmony.com\/blog\/bottom-of-funnel-keywords\/\">\u5982\u4f55\u5bfb\u627e\u8f6c\u5316\u6f0f\u6597\u5e95\u90e8\u7684\u5173\u952e\u8bcd<\/a><\/p>\n\n\n\n<p>\u6240\u8c13\u8f6c\u5316\u6f0f\u6597\u5e95\u90e8\u5173\u952e\u8bcd\uff0c\u5c31\u662f\u6307\u9488\u5bf9\u8d2d\u4e70\u51b3\u7b56\u6700\u540e\u9636\u6bb5\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u7bc7\u6587\u7ae0\u4e0e\u5176\u8bf4\u662f\u5728\u6316\u6398\u6700\u9760\u8fd1\u7528\u6237\u51b3\u7b56\u7684\u5173\u952e\u8bcd\u7684\u65b9\u5f0f\uff0c\u4e0d\u5982\u8bf4\u662f\u63d0\u4f9b\u4e86\u66f4\u591a\u6316\u6398\u5173\u952e\u8bcd\u7684\u89c6\u89d2\uff0c\u5305\u62ec\u8bba\u575b\u3001\u7528\u6237\u8bc4\u8bba\u3001\u552e\u524d\u4ee5\u53ca\u5404\u7c7b\u5173\u952e\u8bcd\u5de5\u5177\u7b49\u4e86\uff0c\u5185\u5bb9\u5f88\u957f\uff0c\u503c\u5f97\u4e00\u770b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b97\u6cd5\u66f4\u65b0<\/h2>\n\n\n\n<p>1\u3001<a href=\"https:\/\/searchengineland.com\/google-search-quality-rater-guidelines-changes-july-2022-386815\">\u8c37\u6b4c\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u66f4\u65b0<\/a><\/p>\n\n\n\n<p>\u8c37\u6b4c\u91cd\u65b0\u5b9a\u4e49\u4e86YMYL\u7684\u5b9a\u4e49\uff0c\u4fee\u6539\u4e86\u4f4e\u8d28\u91cf\u9875\u9762\u7684\u5b9a\u4e49\u7b49\uff0c\u5bf9\u4e8e\u505a\u5185\u5bb9\u7ad9\u4ee5\u53ca\u9700\u8981\u505a\u535a\u5ba2\u5185\u5bb9\u7684\u7ad9\u70b9\u6765\u8bb2\uff0c\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u3002<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thesempost.com\/2022-update-google-quality-rater-guidelines-big-ymyl-updates\">http:\/\/www.thesempost.com\/2022-update-google-quality-rater-guidelines-big-ymyl-updates\/<\/a><\/p>\n\n\n\n<p>\u8fd9\u7bc7\u6587\u7ae0\u9488\u5bf9\u8fd9\u6b21\u66f4\u65b0\u6709\u66f4\u8be6\u7ec6\u7684\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<p>2\u3001<a href=\"https:\/\/www.seroundtable.com\/july-2022-google-product-reviews-update-finished-on-august-2nd-33869.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u8c37\u6b4c\u4e03\u6708\u4efd\u4ea7\u54c1\u8bc4\u8bba\u7b97\u6cd5\u66f4\u65b0<\/a><\/p>\n\n\n\n<p>\u4e03\u6708\u4efd\u6700\u91cd\u8981\u7684\u7b97\u6cd5\u66f4\u65b0\u5c31\u662f\u4ea7\u54c1\u8bc4\u8bba\u7b97\u6cd5\u4e86\uff0c\u53d1\u5e03\u65f6\u95f47\u670827\u65e5\uff0c\u5b8c\u6210\u65f6\u95f48\u67082\u65e5\uff0c\u76ee\u524d\u53ea\u9488\u5bf9\u82f1\u8bed\u7ad9\u70b9\uff0c\u540e\u9762\u4f1a\u62d3\u5c55\u5230\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u3002<\/p>\n\n\n\n<p>3\u3001<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" target=\"_blank\" rel=\"noreferrer noopener 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